Fuyuki Yamakawa for Sony Walkman.

One of the most inspiring thing I’ve seen in quite a while. I just love the sound and the incredible pissed-off coolness of Fuyuki Yamakawa. From his biography on his homepage:

FUYUKI Claude YAMAKAWA:
born in London UK on 1973. based in Tokyo Japan. 
Fuyuki Yamakawa -creator of sound/visual installations and improvised musical happenings – picks up and amplifies the sound of his heartbeat with an electronic stethoscope. At the same time this triggers the lighting of a series of light bulbs that oscillate simultaneously with the heartbeats, themselves cadenced to the rhythm of his ‘Khoomei’, a form of popular Tuvan (central asian) overtone singing in which Yamakawa excels, characterised by diplophonia, which is the contemporary emission of two sounds requiring total control of one`s breathing. Through his vocalisation, he controls his heartbeat`s speed and velocity.

haven’t heard about this guy before. Really interesting stuff, though. (And yes, it’s somehow sad to learn about him through an old Sony ad.)